OMA Studio is a London based strategy studio.
We work with brands in the fashion, luxury, music, media and sports sectors.
We are a core team of 4 senior consultants, who have previously led strategy, audience insight and trends projects for the likes of Moncler, Alexander McQueen, Hermès, Warner Records, i-D Magazine, Highsnobiety and Nike (in various markets). In addition, we utilise a tight-knit network of freelancers who are brought in on an ad hoc basis to provide the best project team for the brief.
This network includes researchers, statisticians, graphic designers, strategists, videographers, creative directors and journalists.
Audience Insight
Generating impactful insights around your target audience, to inspire how your brand works today and tomorrow.
Bespoke quantitative studies
Audience groups & ethnographic research
Online research communities
Audience segmentation
Strategy & Innovation
Developing culturally relevant products, brands and strategies that future proof your business.
Brand positioning & architecture
Concept development
Competitor landscape audit
Brand or content strategy
Product / service innovation
Creative development
Music supervision
Cultural Intelligence
Examining the external forces set to affect your audience, category and market landscape.
Trend studies
Bespoke presentations
Influencer Interviews
Expert panels
Expert
Our team is built around senior talent, with an emphasis on cultural expertise. So the seniority present at the pitch will also be doing the thinking on your actual project.
Agile
As we do not follow the traditional agency model, we do not have the same overheads to cover. We make our money on our labour - your budget is spent solely on your project.
Simple
It can be annoying when agencies give fancy names to commonly available methodologies. We keep our approach and tools clear and simple, relying on our outputs to impress.
Collaborative
We can do a 'black box agency' approach but many of our clients prefer to use us as a temporary extension of their own team. We are happy to hot desk and work in collaboration so you can input into the project / track progress as it develops.